The TRM Story
It started with a 3-year-old who couldn't kick a ball straight. Twenty years later, Coach Tiwa is still chasing that moment — when something clicks and a child discovers they can.
Coach Tiwa didn't plan to spend two decades on the sidelines of football pitches, skating rinks, and swimming pools across Dubai. He planned to coach for a few years, then move on. But something kept pulling him back — the same thing that pulls every great coach back. The moment when a child who thought they couldn't, does.
He remembers Rich and Maxi — two kids who came to him at age four, convinced by their mother who'd heard about the "football coach who worked with babies." Rich was furious at the ball. Maxi was terrified of the water. Neither wanted to be there. By week three, Rich was showing up early to get more touches in. By week six, Maxi was jumping in off the side. Their mother called it magic. Coach Tiwa calls it what it actually is — consistency, patience, and refusing to give up on a child's potential.
Those kids are now in their twenties. One plays competitively. One coaches youth football himself. And Coach Tiwa is still here, still on the pitch at 6am, still watching for that moment when a 3-year-old kicks the ball for the first time and looks up, stunned — at what their own body just did.
TRM Coaching was built on that 20 years of experience. Not built on a business plan, or a market gap, or a brand strategy. Built because Coach Tiwa knows — genuinely knows — that the right coaching environment at the right age changes the trajectory of a person's life. Sport teaches children how to fail. How to get up. How to push when everything says stop. And those lessons follow them into boardrooms, classrooms, relationships, and everything in between.
From age 3 to adult, from complete beginner to competitive athlete — TRM is a place where everyone is taken seriously. Where no one is too young, too unfit, too far behind. Where the only direction is forward.
What We Stand For
Six Core Beliefs
Growth Over Ego
We measure athletes against their own potential. Every improvement — however small — is celebrated.
Discipline Builds Freedom
Athletes who show up consistently and push through difficulty find genuine freedom in their sport.
Community First
We build real communities. Training partners become teammates. Teammates become lifelong connections.
Every Rep Counts
Whether it's the first rep or the last, we bring the same attention and energy to every athlete, every time.
Inclusive By Design
Five disciplines. Every age from 3 upwards. All starting points. We create pathways that make every athlete feel they belong.
Inspiring Growth
We're not satisfied until every person who trains with TRM walks away better than they arrived. That's the commitment.
Get Involved
Be Part of the Journey.
Athlete, parent, or adult looking to start — there's a place for you at TRM. Reach out and let's talk.
Make an Enquiry